What is Earned Media?
Earned media encompasses all the publicity and exposure a brand gains naturally. In contrast to paid advertisements or owned platforms, earned media encompasses mentions, shares, reviews, backlinks, press coverage, viral posts, word of mouth, and content created by users. It’s akin to receiving a glowing endorsement in a social gathering: people advocate for you because they genuinely find you noteworthy.
Why Earned Media Matters
Builds Authentic Trust
Individuals tend to place greater confidence in the opinions of others regarding you than in your own self-assessments. Authentic endorsements from independent sources enhance brand trustworthiness and influence buying choices.
Fuels SEO Growth
Links from respected sources enhance credibility. Sharing on social platforms broadens your audience and enhances interaction. Both contribute to enhancing the visibility of your content in search results.
Free yet Powerful Exposure
No need for media purchasing. Organic media often surpasses paid efforts when the content or experiences truly connect with the audience.
Drives Brand Reputation
Enthusiastic discussions influence how we view things. A robust earned media presence enhances authority indicators such as E-E-A-T, online reviews, and brand recognition.
Compounding Effect
The greater your visibility, the more fresh possibilities come your way. Momentum accelerates beyond what paid or owned channels can accomplish on their own.
Examples of Earned Media
- Press mentions and news articles
- Social shares and viral posts
- Influencers tagging you voluntarily
- Google reviews and word of mouth
- Backlinks from blogs and content creators
- Awards and industry recognition
How SEO Agency Boston Boosts Earned Media Performance
At SEO Agency Boston, we ignite discussions that are truly worth sharing. We have developed a range of strategies that encompass:
- Engaging, informative content that effortlessly draws in links and garners media attention.
- Strategic digital PR initiatives aimed at specialized journalists and local community platforms.
- Engaging in social listening to enhance popular brand moments
- Strategies for generating reviews that bolster reputation management
- Strategically identifying influencers to cultivate genuine connections
- Collaborative content and placements of expert insights
- Resources that can be easily referenced include tools, surveys, and case studies.
We assist brands in transforming from mere voices in the background to becoming the focal point of conversation.
Earned Media Best Practices
- Provide information that people will want to share, such as tools, debate, comedy, and guidance.
- Encourage satisfied clients to post reviews online.
- Request interviews and features from startups and experts.
- Engage in internet forums where your target audience resides.
- Regularly monitor sentiment and brand mentions
- Prior to requesting attention, cultivate connections.
- To ensure consistency, coordinate your PR, social media, and SEO message.
Related Terms
- Digital PR
- Brand Mentions
- Backlinks
- Owned Media
- Paid Media
- Social Proof
Common FAQs About Earned Media
Placement is free of charge. However, constant investment is needed for strategy, content production, and relationship development.
No. Although you have some control over discussions, you are powerless over what others say about your brand. Openness is important.
Tools that monitor mentions, backlinks, and engagement effect include Google Alerts, Brandwatch, Semrush, and social listening services.
Your Brand Speaks Loudest When Others Speak For You
Real impact is shown by earned media!
At SEO Agency Boston, we assist you in gaining attention via authority, originality, and steadily increasing trust.
