What is Behavioral Targeting? Using information about a user’s online activities, including pages visited, time spent, clicks, searches, and past purchases, behavioral targeting is a digital advertising technique that shows tailored advertisements that align with the user’s interests or intent to buy. Behavioral targeting is based on user behavior on the internet, as opposed to…
What is Behavioral Segmentation? Behavioral segmentation is a marketing strategy that separates audiences not by static characteristics like age or gender but by their actions, behavior, and decision-making patterns, such as past purchases, product usage, level of engagement, and buying intent. It is an effective tool for providing individualized experiences because it emphasizes what people…
Usually appearing as rectangular graphics at the top, side, or bottom of a page, banner ads are image-based digital ads that are integrated into web pages. They are among the oldest types of internet advertising and are intended to draw clicks and traffic to a specific product or landing page. Why Banner Ads Matter Types…
What is B2C Marketing? Business-to-Consumer (B2C) marketing describes tactics used by companies to advertise goods and services to specific consumers. B2C focuses on individual customers’ needs, wants, and lifestyle goals as opposed to B2B, which targets businesses. Why B2C Marketing Matters Key B2C Marketing Channels Common Tactics in B2C Marketing B2C vs B2B: Key Differences…
What is business-to-business (B2B) marketing? Business-to-business, or B2B, marketing refers to the methods and approaches a company uses to market its goods and services to other businesses, as opposed to individual customers. Longer sales cycles, several decision-makers, and an emphasis on relationship-building and value-driven content are all part of it. Key Characteristics of B2B Marketing…
What is a Backlink? A backlink is a link pointing to another website. Search engines view backlinks, also referred to as inbound or incoming links, as a vote of confidence from one website to another. Backlinks are essential to SEO because they affect a site’s visibility, authority, and search engine rankings. Why Backlinks Matter Backlinks…
What is Automation Marketing? Automation marketing involves leveraging software and AI-driven tools to streamline repetitive marketing tasks, campaigns, and workflows. This encompasses tasks like email campaigns, lead nurturing, social media posting, audience segmentation, and ad management — all guided by established triggers and data-driven logic. It enables marketers to send the appropriate message to the…
What is Authority Score? Authority Score is a combined measure that evaluates the overall strength, reliability, and credibility of a website from the perspective of search engines. It’s usually determined by SEO tools such as SEMrush, Ahrefs (Domain Rating), or Moz (Domain Authority), taking into account elements like backlinks, referring domains, search visibility, and organic…
What is an Attribution Window? An attribution window refers to the specific timeframe in which a conversion is linked to a marketing action, like a click, ad impression, or email open. When a user finalizes a conversion, such as making a purchase, during this period, the initial marketing touchpoint receives the credit. It establishes the…
The landscape of search engine optimisation (SEO) in September 2025 was anything but tranquil. Amidst the barrage of spam updates, the challenges of disrupted rank tracking, ongoing lawsuits concerning AI Overviews, and Google’s transformation of Discover into a social feed, those in the SEO field certainly found themselves busy navigating a complex landscape. If you’ve…