What is Email Deliverability? Email deliverability refers to the capability of your emails to effectively land in users’ inboxes instead of being diverted to spam or completely blocked. The outcome hinges on factors such as the sender’s reputation, the effectiveness of authentication protocols, the quality of the content, the cleanliness of the mailing list, and…
What is Email Automation? Email automation involves the strategic dispatch of timely, relevant, and personalized messages to subscribers, triggered by factors like user behavior, lifecycle stages, actions on the website, or set schedules. Rather than sending a generic message to all, automation tailors communication to align with each individual’s journey, eliminating the need for repetitive…
What is Edge SEO? The term “edge SEO” describes the use of technological search engine optimization on the internet infrastructure’s edge layer. Edge SEO employs material Delivery Networks (CDNs), edge workers, and serverless scripts to adjust and optimize the way material is shown to users and search engines in real time, as opposed to just…
What is Earned Media? Earned media encompasses all the publicity and exposure a brand gains naturally. In contrast to paid advertisements or owned platforms, earned media encompasses mentions, shares, reviews, backlinks, press coverage, viral posts, word of mouth, and content created by users. It’s akin to receiving a glowing endorsement in a social gathering: people…
What is E-A-T / E-E-A-T? E-A-T represents Expertise, Authoritativeness, and Trustworthiness. It came from Google’s Search Quality Rater Guidelines, designed to assess the trustworthiness of content and websites. In 2022, Google introduced Experience, evolving it into E-E-A-T, highlighting the importance of first-hand, real-world experience as a crucial ranking factor. In straightforward language, E-E-A-T indicates the level…
What is Dwell Time? Dwell time refers to the duration a user remains on a webpage after selecting a search engine result, prior to going back to the search results page (SERP). It shows the value and appeal of the content to the person searching. Dwell time may not directly influence Google rankings, but it…
What is Duplicate Content? Duplicate content is when significant portions of text show up in multiple locations online, whether on the same site or across various sites. Although it isn’t a direct penalty, having duplicate content can lead to confusion for search engines regarding which version to index or rank. This can dilute visibility and…
What is DMARC? DMARC (Domain-based Message Authentication, Reporting & Conformance) is a protocol designed for email authentication that assists domain owners in safeguarding against email spoofing, phishing, and the unauthorized use of their domain. This approach aligns two established standards—SPF (Sender Policy Framework) and DKIM (DomainKeys Identified Mail)—and guides receiving mail servers on how to…
What are Display Ads? Visual-based online advertisements, known as display ads, show up on websites, apps, and social media platforms. These can feature visuals, banners, videos, or engaging media and are usually distributed via advertising networks such as Google Display Network (GDN). In contrast to search ads that hone in on specific intent-driven queries, display…
What are Dynamic Ads? Dynamic ads represent a sophisticated approach to advertising, utilizing automation to tailor content—be it images, products, or text—on the fly, reflecting the unique interests, behaviors, and browsing histories of users. Rather than presenting a uniform advertisement to all, dynamic ads utilize information from a product catalog or content feed to showcase…