What is A/B Testing? A/B Testing, or split testing, is a savvy digital marketing strategy that allows you to evaluate two variations of a web page, ad, email, or other marketing asset to see which one delivers superior results. The process entails dividing traffic or audience into two segments — one experiencing version A (the…
What is “Above the Fold”? Above the Fold denotes the section of a webpage that users can see right away, without having to scroll down. Originating from newspaper design, where key headlines and significant stories were positioned above the fold of a folded broadsheet, this term has now transitioned to web and mobile interfaces. It…
Quick Index: 0-9 A B C D E F G H I J K L M N O P Q R S T U V W X Y Z Welcome to the authoritative Digital Marketing Glossary crafted by the specialists at SEO Agency Boston. This A–Z glossary aims to be a thorough and organized resource…