The landscape of search engine optimisation (SEO) in September 2025 was anything but tranquil. Amidst the barrage of spam updates, the challenges of disrupted rank tracking, ongoing lawsuits concerning AI Overviews, and Google’s transformation of Discover into a social feed, those in the SEO field certainly found themselves busy navigating a complex landscape. If you’ve…
August 2025 marked a period of significant upheaval and change in the SEO landscape. Google launched a worldwide Spam Update, broadened AI search experiences to new regions and offerings, and ongoing ranking fluctuations kept websites on edge. In the meantime, advertising platforms advanced with loyalty targeting and exclusions, Bing enhanced its Webmaster Tools, and Google…
The methods we use to enhance content for Google Search are rapidly advancing. With an array of rich search result snippets, AI-driven conversational experiences, and organized forum tracking in Search Console, it’s evident that the landscape of SEO in 2025 transcends mere keywords and backlinks. As a digital marketing strategist located in the U.S. with…
This month has been quite eventful for SEO! June 2025 saw significant shifts in search dynamics, the incorporation of AI, alterations in structured data, and surprising changes in SERP rankings. Here’s your comprehensive guide on what every marketer, content creator, and SEO expert should be aware of. SERP Volatility Rattles Core Categories June was a…