Real estate businesses require effective strategies to thrive in the online landscape, and this intriguing case study illustrates how one company accomplished impressive growth. By employing strategic SEO optimisation and clever content management, this real estate business boosted their organic sales by 40% following the implementation of essential website enhancements and local SEO strategies.
The process began by addressing essential technical challenges and enhancing current content instead of generating numerous new pages. This focused strategy for real estate SEO emphasises quality rather than quantity, a method that numerous successful agencies have leveraged to enhance their search visibility.
Real estate firms that adopt strategic SEO can experience significant enhancements in qualified leads and sales. This case study illustrates how a targeted SEO approach, integrating technical enhancements, content refinement, and local search visibility, can yield significant outcomes in the competitive real estate sector.
Website Audit and Technical Optimization
An in-depth technical audit uncovered significant challenges impacting the site’s visibility in search results. The adjustments made resulted in a remarkable 40% increase in organic traffic/sales in just 3 months.
Identifying and Fixing Errors
The site scan revealed 87 broken links and 404 errors that were inefficiently utilising crawl budget and causing user frustration. The team implemented 301 redirects for important legacy URLs and eliminated inactive links from the navigation menu.
They identified and resolved multiple significant technical SEO challenges, such as absent meta descriptions, repetitive title tags, and malfunctioning internal links. This significantly enhanced the site architecture.
Speed tests showed pages taking 6+ seconds to load. Reducing image sizes, activating browser caching, and streamlining code have successfully decreased load times to under 2 seconds on both mobile and desktop platforms.
Before
After
Canonical Issues and Solutions
The real estate website featured identical content on several location pages. The team utilised canonical tags to indicate to search engines the preferred version of similar pages for ranking purposes.
They merged overlapping property listings that aimed for the same keywords yet existed on separate URLs. This concentrated the site’s ranking strength on its most impactful pages.
An updated XML sitemap showcased the main versions of pages for crawling. In just a few weeks, Google began eliminating duplicate URLs from its index, prioritising the canonical versions in rankings.
On-Page SEO Enhancements
Our real estate client achieved impressive SEO outcomes through a thoughtful approach to on-page optimisation, emphasising technical aspects and user experience enhancements.
Title and Meta Tag Setup
The team began by creating distinctive and engaging title tags that incorporated target keywords while ensuring they remained easy to read. Every page was crafted with a tailored meta description that emphasised essential property features and included direct calls to action.
Title tags adhered to a reliable structure: Main Term | Area | Company Name. For instance: “Elegant Waterfront Residences Boston | Stavvy Properties”.
Meta descriptions engaged audiences by highlighting distinctive features and instilling a sense of urgency. Character limits were carefully regulated to avoid truncation in search results.
Image Optimization Strategies
Each property image was provided with descriptive alt text that seamlessly included pertinent keywords. This enhanced visibility in image search outcomes while also elevating accessibility.
The team skilfully optimised all images to achieve the best file sizes while maintaining exceptional quality. This significantly enhanced the loading times throughout the entire site.
File names were refined with specific descriptors such as “3-bedroom-condo-boston.jpg” rather than the vague “IMG_001.jpg”.
A uniform image sizing framework was established for property listings to ensure a polished look and avoid layout disruptions.
Content Strategy Overhaul
The remarkable evolution of the real estate website stemmed from making strategic decisions regarding content quality and honing in on what genuinely resonated. This tactical change resulted in a remarkable 40% increase in organic sales.
Content Deletion for Improved Performance
The team made a daring move by eliminating half of the website’s content. They recognised and removed outdated listings, insufficient property descriptions, and pages that lacked value for potential buyers and sellers.
This cleanup enhanced search engines’ comprehension of the content that remains. The site’s crawl budget saw a remarkable enhancement, enabling Google to discover and index the most important pages with greater speed.
Eliminating subpar content led to a boost in the website’s authority. The remaining pages achieved improved rankings as they were not burdened by underperforming content.
Content Optimization for Maximum Engagement
The team chose to enhance their best-performing pages, concentrating on the top 25% rather than generating a plethora of new content. They improved property descriptions, incorporated high-quality images with appropriate alt tags, and refreshed market information.
Every enhanced page featured improved title tags and meta descriptions that captured interest in search results. The team ensured that each image conveyed a narrative about the property.
They developed tailored landing pages for various neighbourhoods, filled with insightful local market information. This method demonstrated that excellence surpasses abundance in real estate SEO.
Published Content Philosophy
The approach emphasises optimising influence by thoughtfully selecting and refining content, resulting in impressive organic growth.
Quality Over Quantity Approach
Achieving success in real estate SEO hinges on focusing on the quality of current content instead of simply producing new pages. The team removed half of the low-value and outdated content, making room for what is genuinely important.
They focused on enhancing the highest-performing 25% of content. Every element was meticulously crafted, elevating communication and enriching the experience for users. This targeted strategy demonstrated greater effectiveness than diluting efforts across a multitude of average pages.
The outcomes are impressive – a 40% boost in organic sales! This accomplishment resulted from enhancing existing pages while introducing minimal new content. Every piece was designed to address genuine user needs and provide insightful answers regarding properties and locations.
Strong content meant better rankings, more engaged visitors, and higher conversion rates. The team’s excitement grew as they watched their refined pages climb search rankings and generate quality leads.
Local SEO and GMB Profile Mastery
The real estate sector attained remarkable outcomes by emphasising local search visibility via Google My Business optimisation, tailored landing pages, and customer feedback. These strategies significantly enhanced lead generation and improved local visibility.
Creating and Optimizing GMB Profile
Establishing a comprehensive Google My Business profile is crucial for achieving local SEO success. The team meticulously completed every available field with precise and captivating details about the real estate industry.
They incorporated exceptional images of properties, the office, and team members. Consistent updates on new listings, market trends, and company developments ensured the profile remained lively and captivating.
The company’s business hours, service areas, and property types were precisely outlined to ensure Google comprehended the specific regions and services offered.
Landing Pages for Different Areas
The team developed tailored landing pages for every neighbourhood and area they catered to. Every page showcased distinct information regarding the local real estate market, available amenities, and property choices.
They enhanced these pages with localised keywords and incorporated area-specific images, market statistics, and neighbourhood guides. This focused strategy enhanced local rankings remarkably.
Location-based URLs and meta tags enhanced Google’s ability to grasp the significance of local enquiries.
Generating Positive Reviews and Fast Leads
The company adopted a thoughtful strategy for collecting customer feedback. They consistently reached out to each client post-deal, facilitating a seamless process for leaving feedback on their GMB profile.
Favourable feedback enhanced their presence in the community and established credibility with prospective clients. The team swiftly addressed each review, demonstrating their dedication to exceptional customer service.
They developed a review generation system that dispatched automated reminder emails to pleased clients, resulting in a consistent influx of new reviews.
Link Building Success
Establishing high-quality backlinks contributed to remarkable growth, as focused outreach and thoughtful collaborations resulted in a 40% increase in organic traffic/sales.
High Quality Backlinks Creation
The approach to link building emphasized obtaining credible backlinks from esteemed real estate and business platforms. This focused strategy demonstrated greater efficacy compared to broad outreach efforts.
Every link was meticulously evaluated to guarantee it originated from sites with robust domain authority and pertinent content. We successfully got links from nytimes.com, nymag.com, coindesk.com, realtor.com, nypost.com, etc. The team obtained guest posting opportunities on real estate blogs and industry publications.
Collaborations with local businesses resulted in organic backlinks via chamber of commerce listings and coverage of community events. The client’s market analysis and property insights were showcased on several prominent real estate platforms.
The backlink profile expanded thoughtfully, focusing on high-quality links instead of hastily accumulating numerous low-quality ones. This thoughtful strategy effectively sidestepped possible penalties while establishing enduring credibility.
Achieving Real Estate SEO Success
An exceptional real estate website attained remarkable outcomes through innovative SEO strategies! Their organic sales surged by 40% following the application of strategic optimisation methods.
The initial phase required a comprehensive technical refinement. The team addressed 404 errors, sorted out canonical issues, and handled various technical challenges that were hindering the site’s performance.
The success was significantly influenced by on-page optimisation. They skilfully designed title tags and meta descriptions and incorporated detailed alt text for each image on the site.
The team took an innovative step by eliminating half of the extraneous content. They removed obsolete pages, minimal content, and unhelpful material that failed to benefit their visitors.
Rather than generating a multitude of new content, they concentrated on enhancing their current standout pieces. They improved a quarter of their top pages to elevate their performance even further!
Achieving success in real estate SEO also relies on clever local optimisation. They established a robust Google My Business profile and developed tailored landing pages for various service areas.
Their strategy was enhanced by a well-rounded approach to quality backlink building. By prioritising high-quality links over sheer numbers, they established a strong presence in their market.
The outcomes are clear – increased organic traffic, improved rankings, and a notable rise in leads thanks to their enhanced GMB profile!