What is Crawl Budget? Crawl Budget denotes the quantity of pages that a search engine, like Google, can and will explore on your website during a specified period. The crawl rate limit of a site dictates how quickly bots can explore without compromising performance, while crawl demand reflects the significance that search engines attribute to…
What is Conversion Rate Optimization (CRO)? Conversion Rate Optimization (CRO) involves a methodical approach to enhancing a website, landing page, or digital experience, aiming to boost the proportion of visitors who engage in a desired action. This step may involve buying something, completing a form, signing up for a newsletter, or obtaining a resource. CRO…
What is Cost Per Mille (CPM)? Cost Per Mille (CPM), or cost per thousand impressions, is a key advertising metric that quantifies the expense of delivering 1,000 ad impressions to users. In contrast to CPC, which incurs costs for each click, or CPA, which charges for each acquisition, CPM operates on a different model. It…
What is Cost Per Lead (CPL)? The Cost Per Lead (CPL) serves as an essential performance indicator in the realm of digital marketing, measuring the expense incurred to generate a lead. This usually refers to an individual who has shown interest in your product or service by completing a form, subscribing to a newsletter, downloading…
What is Cost Per Click (CPC)? Cost Per Click (CPC) is an essential metric in digital advertising that indicates the amount an advertiser spends whenever a user engages with their ad by clicking on it. In contrast to CPM, which bills for every thousand views, CPC connects your advertising budget directly to how users interact…
What is Cost Per Acquisition (CPA)? Cost Per Acquisition (CPA) is a key metric in digital marketing that quantifies the expense involved in gaining a customer or achieving a particular conversion, such as a purchase, signup, or download. The calculation involves taking the total amount spent on advertising and dividing it by the number of…
What are Core Web Vitals? Core Web Vitals represent a collection of user experience metrics established by Google, assessing the speed and fluidity with which a webpage loads and interacts. These elements contribute to Google’s ranking criteria, emphasizing three crucial dimensions of page performance: loading speed, interactivity, and visual stability. Why Core Web Vitals Matter…
What is Demographic Targeting? Demographic targeting is a strategy that focuses on segmenting and delivering advertisements or content to specific audiences based on personal characteristics like age, gender, income, education level, marital status, occupation, or household size. By customizing campaigns for specific demographic segments, companies can enhance relevance, boost engagement, and increase their return on…
What is a Data Layer? A data layer is a centralized JavaScript object, typically in JSON format, that organizes and holds all the information a website or app gathers regarding user interactions, page content, and events. It serves as a connection point between your website and analytics or tag management tools such as Google Tag…
What is Cookie Consent? Cookie consent refers to the practice of securing approval from users visiting a website to store or access cookies on their devices. It guarantees adherence to privacy regulations like GDPR (General Data Protection Regulation), CCPA (California Consumer Privacy Act), and various other data protection laws. Consent banners or pop-ups provide users…